Benefits & Goals

Benefits of the BrandAudit 360

By taking an in-depth look at the strength of a your brand and marketing strategies, BrandAudit 360 can deliver a number of important benefits that include …

  • A clearer picture of your brand from both an internal and external perspective.
  • A better understanding of your company’s competitive advantages.
  • A clearer understanding of the awareness, attitudes and behavior of current and prospective customers.
  • The ability to better communicate with all audiences – any person or institution necessary to the existence of your business.
  • Greater consistency of brand identity and message across all communications platforms.
  • Greater compliance across all departments/divisions of your business.
  • Improved internal ‘brand manners’ – behaviors that are consistent with your brand image and mission.

 

Goals of the BrandAudit 360

  • To determine your business’s strengths, areas for growth, opportunities, threats and competitive standing.
  • To establish strategies needed to improve brand position and competitive capabilities.
  • To assess your business’s image and reputation with your customers.
  • To ensure that marketing materials, level of customer service and work environment match your company’s brand image.
  • To determine whether your business is perceived as a marketplace leader and provide suggestions to get or keep you there.